Layouts for Franciscus, official instagram account of His Holiness.
Challenge: Extend Pope Francis' message of mercy and tenderness to the digital world, through a flexible, modular and adaptable graphic system for 6 languages, based on his encyclicals and apostolic exhortations.
The colors of Pope Francis are nuances of mercy, the tenderness of a shepherd and the attitude of a pilgrim. Francis embodies a diverse color range, which goes from ordinary green to a conscious, creative and innovative green. It is also a mixture of melting hugs in many skin tones and a friendship in warm grays, with golden yellow highlights. Majestic purple, deep night blue and a light in a black darkness.
The Fratelli Tutti series for Franciscus, inspired by Matisse's 'La Danse'. A dance of shapes of different skin tones, all of humanity united in a big hug. Fraternity, friendship, charity and dignity were the keywords for the conceptualization of the graphic system.
The graphic proposal for Laudato Si' was conceptualized taking nature, integrity and protection of the common home as inspiration.
